We started advertising in UK Landlord magazine which
was the NLA own magazine. We did this for 6 months and
didn’t get a single call from any one with properties
in the North East. Coincidently we did get calls from
landlords asking us to manage their properties in London,
even though it clearly said North East in our advert!!!
I like the magazine and being a member of the NLA, look
forward to getting it; however it didn’t work
for us. There is no way of telling what will work for
you and what won’t before you try. I know many
people who advertise in industry magazines and swear
by it. It just didn’t work for us
advertising on MyPropertyPowerTeam brings us quite a
few properties to manage and it increases our profile
and that is of the utmost importance. You need to be
known in your chosen subject, whether you're being controversial,
boring or you just pop up everywhere, being known in
this industry is important (for the right reasons of
As you increase your database it’s extremely important
to use it to its potential. You don’t want to
be sending e-mails to your investors every day, as they
will just get sick and unsubscribe. What you can do
is send them special offers for referrals, say a free
CP12 or EPC if they refer other landlords or give £50
for every property that their referral brings across.
You have to get yourself known if you expect to pick
up lots of business. Something that I have just started
to do is Social media. I’m a big fan of Facebook,
LinkedIn, and Twitter and whilst it isn’t everyone’s
cup of tea it does have its place along side the more
traditional methods of marketing.
only being on Twitter for a couple of weeks we picked
up a landlord with 5 properties, on Facebook we picked
up a landlord with 3, its not exactly setting the world
alight, but everything helps in this industry. I’m
also telling you what has worked for us, it might not
necessarily work for you, but if you don’t give
it a go, how will you ever know?
Media is on the increase and will be a major force in
the future, like it or loathe it, if you don’t
embrace it; you’re immediately cutting off a major
marketing option. To me that’s ridiculous, you
don’t have to understand why it works, just that
it does work.
are in the process of getting a new website made with
the emphasis on technology. We will have video blogs,
word blogs, links to Facebook etc new content on the
site will increase our ranking and make us even more
accessible to our target market.
some thing different
You need to standout from the crowd if you’re
going to get noticed. I wrote an e-book and was very
quickly known as the LHA expert, whilst im not comfortable
with calling myself that, it was purely and simply a
marketing gimmick which has worked.
I'm not a marketing guy, although I am getting better,
I was also told I had to stick my head above the parapet
with regard to my chosen subject otherwise id be like
all the other letting agents. It was some great advice
and has certainly worked. I now get asked to speak at
networking events or can I do some consultation on LHA
and the proposed changes, even from councils and landlord
angle which we came from was that we found a legal loophole
in the overpayment regulation. The fact that we found
this and have used it to full effect with 100% success
rate has dramatically increased our standing with Landlords
and councils alike. Look for things that other letting
agents do and see what you can do differently, so long
as it increases business.
get a lot of e-mails every week asking for help and
advice on LHA problems from investors around the country.
I even get them from local landlords and on many occasions
after I’ve explained what they need to do; they
have said “Castledene might as well manage my
property”, which is obviously great for us.
You will get different results to what we did and you
probably have other avenues of getting business. The
point is you have to get off your arse and go get it.
Work won’t come to you if you just sit there.
you try something that works, drop me an e-mail, we
might use it. Also get yourself on Facebook and twitter
etc if you already are, follow me, you never know we
might do some business.