When writing the description for your advert there
are a few golden rules to follow:
Letters: Never write your description in
CAPITAL LETTERS, it may look bold and attention grabbing
but it won’t help to market the property and
really just comes across as rude plus, capitalising
sentences is a habit widely disliked by many property
out the Abbreviations: Instead of using abbreviations
for the rooms and features such as b/r for bedroom
or w/m for washing machine use the entire word. It
looks far more professional and is likely to cause
less confusion than instances where prospective tenants
end up trying to work out particularly obscure abbreviations.
Empty Words: It pays to be a little more
creative with your text rather than using a barrage
of empty words and phrases such as ‘lovely’
or ‘nice’. Choose words which will entice
your readers and draw in the interest.
Market: It makes sense to aim your advert
at your target market for example, if you live in
a university town and are expecting your property
to be snapped up by a group of sharing students then
tailor your ad to fit that specific market and give
examples of why your property is the perfect rental
decision for students.
Preference: Also, make it very clear in your
advert the type of tenant you will and won’t
accept, whether it’s tenants with pets, DSS,
smokers or students. After all, it’s your property
and you have the right to choose the most suitable
type of tenant for that property.
Local Amenities: The area in which your property
is situated and what that area has to offer is also
a big part of marketing your property and it’s
well worth listing as many of the local amenities
as possible such as schools, shops, pubs, churches,
transport links as well as surrounding towns and villages
and the property’s proximity to the coast.
Emphasise the Features: If the property
comes with mod cons such as a double oven, dishwasher
or power shower then it pays to emphasise these features
and the benefits of these features for example, if
the property has a newly fitted power shower it may
appeal to a prospective tenant more if you say something
like “The bathroom boasts a new power shower
with adjustable massage functions to help you relax
and unwind at the end of a long, tiring day”
rather than just saying “There’s a new
power shower in the bathroom”.
Sell the Unusual or Quirky Qualities: Prospective
tenants love the quirky, unusual and bizarre so if
your property is lucky enough to come with an unusual
feature such as exposed oak beams, original floor
boards or a stained glass window then this is something
you can really play on to draw in the interested parties.
If it’s ‘All Inclusive’ make it
clear: If you are renting your property on
an all inclusive basis then make sure this is clearly
stated in the ad. Tenants love to think they are getting
a bargain or even something for free so this will
really act in your favour.
Give as much Information as Possible: Although
your ad should be clear, concise and easy to read
this doesn’t mean that you can’t add everything
you think is important. Try to put yourself in the
tenant’s shoes and think about the type of things
you would want to know if you were considering renting
your property. Including as much information as you
can in your advert also means that the interest you
do receive will be from prospective tenants who want
to arrange a viewing and not individuals who just
require further information before making a decision.
Contact Details: Don’t be tempted to
put your personal contact details on the advert. Any
prospective tenants wishing to view your property
will contact the online letting agent in the first
instance and you will then be notified of the interested
party and their contact details and vice versa.
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