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Article > White Label Sales Progression for Estate Agents CUTS Fall Through Rates

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Why is it outsourcing your sales progression can be good for customers as well as your business? Sales Progression is an essential part of the Estate Agent's sales process – each and every sales needs to be carefully and efficiently managed from the point a sale has been agreed, right through to completion, with any inefficiencies reflecting poorly in their overall fall-through rates.

From a business point of view, sales progression is one of the most important aspects of the process which is essential to get right, especially as the vast majority of Estate Agents operated on a no sale – no fee basis.

So why are agents increasing turning to the ‘white-label’ solutions?
As sales progression is such an important aspect of the sales process, Estate Agents are recognising the value in using a specialist company with dedicated UK sales progression expertise’s which ensure their sales are progressed smoothly and efficiently, whilst enabling the Estate Agent's own sales teams to get back on the road, making new appointments and securing new instructions.

Josh McGann, Director, Complete My Sale “From a business point of view an Estate Agents primary concern is to ensure their sales progress efficiently, and complete quickly with an absolute minimum number of falls-through’s, we appreciate the huge responsibility this entails, which is why each new Estate Agent to come on board is met with personally by either myself or the senior accounts manager, who spend a day with you just personalising the service for them, so from day one our sales progression service is completely seamless.”

Measuring fall through rates and completion timescales
When an Estate Agent decides to use a sales progression service, it is a great idea to measure completion time scales and fall through rates before and after using such a service. Complete My Sale is the only UK sales progression company to offer a whole suite of online reporting which will help you track and monitor each individual and your overall sale trends – this makes it very easy for our estate agents to evaluate the effectiveness of the service.

UK average fall through rates
The national averages for sale falling though is somewhere between 25% and 33% (accounting for a quarter and a third of all sales) reducing these fall through rates is a significant factor in why estate agents choose to use an expert sales progression service. For example just a modest reduction from 1 in 3 or 4 properties to 1 in 5 or 6 properties falling though, will over the year have a significant impact on profits.

Customer service and satisfaction
The biggest concern for most Estate Agents when deciding to outsource their sales progression process is what affect this will have on the level of service their customers will receive – and they are right to be concerned, as reputation is everything when it comes to selling property, and having a strong local reputation can be the difference between success and failure – therefore safeguarding their reputation is essential.

150% Increase in customer satisfaction
Complete My Sale took on board the Estate Agents concerns and ran their own independent report in to customer service satisfaction levels, both before and after they had integrated with the Estate Agents, the results look very promising with an average 150% increase in customer satisfaction levels since using Complete My Sale.

Helen Ralston, Manager, The Property Shop “Using Complete My Sale was a big leap of faith for us, but one we are very pleased to have made, it’s still early days for us with regards to using Complete My Sales, but the feedback has been very positive from buyers and sellers, with particular comments around reliability of calls.”

When asked to comment, Complete My Sale said that “We put a huge emphasis on the customer service side of our business, we have a highly professional and capable team sales progression experts – who know the process inside-out and that comes through when we talk to customers. We are delighted with all the positive feedback we have received so far, and we will continue to work hard to build a strong and reliable reputation so more Estate Agents turn to us for a premier sales progression service”



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